So what is the winning formula?
- the perfect day sail in the Solent on a Volvo 60 with round the world single handed sailor Emma Richards?
- the unexpected treat of sailing an America's Cup class boat in beautiful Sydney Harbour?
- or the fictional adventures of a bunch of celebrities attempting to race the Atlantic?
Not entirely sure why this is - if you have any theories let me know.
A working hypothesis is that while it is said that everyone loves a winner, I think actually everyone would like to be a winner, but would rather not read about how someone else won by being smart and sailing faster and better than everyone else (i.e. them).
You could call it the Homer Simpson effect: his misadventures are more entertaining and endearing than the corporate machinations of Mr Burns. Similarly with favourite sitcoms like Cheers and Seinfeld: I loved both but neither set of characters were really successful.
So to all you race winners out there, all I can say is "Doh!"