Over the holidays I did a bit of tidying up of the piles of paper stacked up on my home desk and uncovered a letter from Yachting World reminding me to renew my subscription, which I had forgotten.
What was interesting was I hadn't really noticed it had lapsed and for several months at that. That made me pause and question if it was still right for me.
Couple of possibilities sprang to mind. Partly its the overload of information that comes from the web: there's so much to read that filtering becomes really important. The web is also mostly free, more up to date, more varied both in content and also type of media.
Of course there is an App for that, but even the wonder tablet iPad has not proved so far to be the saviour of the publishing industry. Take this article on the Guardian Media web site which describes the low and falling iPad subscription rates.
But it makes me wonder whether the model itself is wrong: the very concept of an organisation packaging for us the readers a set of articles and then charging for the complete package. We live much more in a pick and mix environment, and want to select which articles we read for ourselves.
But of course that's still for the future. For the next few editions I'll be browsing in the newsagent, checking out the index before deciding to put my hard earned £ 3.90 on the counter for a copy.
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